As a high-income country in southern Europe, Italy is world-renowned in machinery and equipment, automobile manufacturing, biomedicine and aerospace industries. With its developed industrial base and advanced industrial technology, Italy occupies a prominent position in the global economy and is the fourth largest economy in Europe and the eighth largest economy in the world.
Due to different market needs and living habits, Italian household paper manufacturers have launched large-capacity roll paper products, which not only have higher cost performance, but also reduce the frequency of replacement, bringing convenience to home and commercial use.
According to the survey, the household paper categories in the Italian market include toilet paper, napkins, facial tissues, handkerchief paper, wiping paper (kitchen tissue and toilet paper), of which toilet paper and wiping paper is the leading category. In the COOP supermarket in Lucca, it can be found that the household paper products are mainly dominated by COOP retailers' brands, and well-known brands such as Regina by Sofidel of Italy, Grazie by Lucart and Tempo by Essity of Sweden are also displayed. In contrast, tiger supermarkets and convenience stores in Rome are dominated by manufacturers' brands, including Regina and Nicky of Sofidel Company, Maxi of CRC Tissue Company, Sensitive of ROTO-CART company, Brands such as Industrie Cartarie Tronchetti(ICT) company Foxy meet the needs of different consumers.
Manufacturer brand products such as Regina and Tempo are based on high-end, and the price is significantly higher than COOP products. For example, kitchen paper towels (6 rolls/lift) cost 6.18 euros for Regina products and 4.45 euros for COOP products. Handkerchief paper (10 packets/lift), Tempo products are priced at 2.94 euros, while COOP products are priced at 1.09 euros.
