In addition to the retailer's brands, there are LINES and S.I.L.C., produced by the Italian company Fater. Its Carefree brand includes Laurella, Johnson & Johnson, Nuvenia by Essity, and Vioicot by Sanicot.
In the survey, it was found that the proportion of straight pads and wing pads was more balanced, indicating that straight pads had strong appeal in the Italian market (during the survey, we could only see different absorption amount on the outer packaging, and could not clearly distinguish whether it was straight pads or pads, which may be related to different use habits). The linear pads of the Carefree brand have a life-size image of the pads printed on the outer packaging, giving consumers a more intuitive way to choose.
In addition, most brands will mark the applicable menstrual volume through the water drop pattern on the package, and the grades of each brand quantify the size of the menstrual volume are different, ranging from 1 to 3, 1 to 4, and 1 to 5 degrees. Some products will also print the decomposition structure of sanitary napkins on the packaging, and annotate different structural materials, and label all product sizes and absorption amounts of the same series of products, so that consumers can choose suitable products
