In the first half of 2024, Unicea's personal care business, where diapers are located, reported sales of 409.9 billion yen, an increase of 7.2% year-on-year. But with a focus on China, its overall business sales fell 7%. This is mainly due to the intensification of the trend of fewer children in China and the strong rise of local brands, which led to the lackluster performance of its well-known diaper brand moony.
Kao recorded sales of 609.4 billion yen in its consumer goods division during the reporting period. Among them, the "health and life care business" of baby diapers achieved 4% growth, but this does not include the contribution of the Chinese market. On the other hand, Kao's sales in the Asian region were weighed down by a 2.0 percent decrease in sales in the Chinese market to 111.1 billion yen. This was because its baby diaper brand suffered from a shrinking market and increased competition in China, with sales lower than in the same period last year.
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